Online gambling advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers to a gambling website or a brick-and-mortar casino. Examples of online advertising include contextual ads based on the content of a gambling related website, search engine results pages, banner ads, Rich Media Ads, social network advertising, online classified advertising, advertising networks and e-mail marketing.

One major benefit of online gambling advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interuptive strategy.

Another benefit is the efficiency of the advertiser’s investment, by allowing for the customization of advertisements, including unique content for a specific website or carefully chosen keywords in search results, an advertiser can target a specific audience.

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